Chief
Marketing
Officer
with a 20+ year pedigree
of transforming companies for
growth & exit.
Chief
Marketing
Officer
with a 20-year pedigree of transforming companies for
growth & exit.
Chief
Marketing
Officer
with a 20-year pedigree of transforming companies for
growth & exit.
Chief
Marketing
Officer
with a 20-year pedigree of transforming companies for
growth & exit.
Impact
Sales growth from $10m to
$100m
24-month turnaround, while delivering $2m
per year savings
By establishing a trade show division
Sales growth from $10m to
$100m
24-month turnaround, while delivering $2m
per year savings
By establishing a trade show division
Sales growth from $10m to
$100m
24-month turnaround, while delivering $2m
per year savings
By establishing a trade show division
Over
112
discreet articles within a year
With over 2,000 exposures
Over
112
discreet articles within a year
With over 2,000 exposures
Over
$1m
in free marketing
By fostering partnerships & relationships
from 3 shows per year to a high of
72
per year
By establishing a trade show division
from 3 shows per year to a high of
72
per year
By establishing a trade show division
Over
20
industry awards per year
Fuelled by marketing initiatives
Over
20
industry awards per year
Fuelled by marketing initiatives
Pipeline increase by
60%
with improved lead quality
While reducing acquisition cost
Lead acquisition boost of at least 40% with highs of
4,900
leads per year
And a 20%+ YoY rise in marketing-attributable revenue
Lead acquisition boost of at least 40% with highs of
4,900
leads per year
And a 20%+ YoY rise in marketing-attributable revenue
Results
Exceptional marketing doesn’t follow market trends, it sets them.
Exceptional marketing doesn’t follow market trends, it sets them.
Exceptional marketing doesn’t follow market trends, it sets them.
Profitable sale to RedHat
Serving as a key contributor in the company's transformation resulting in a sale to RedHat.
First in industry Red Dot
Design Award
First in 50 year history of the award to be given within a sector.
First in industry Red Dot Design Award
First in 50 year history of the award to be given within a sector.
Sale to TIBCO
Instituted a marketing machine that served as a vital contributor to the sale to TIBCO.
Sale to TIBCO
Instituted a marketing machine that served as a vital contributor to the sale to TIBCO.
Delivering outstanding results within lean operational models to help SMB's & large enterprises grow & exit.
Delivering outstanding results within lean operational models to help SMB's & large enterprises grow & exit.
Delivering outstanding results within lean operational models to help SMB's & large enterprises grow & exit.
Analyst
relations
Analyst
relations
Validating market position and boosting brand awareness, I’ve worked with trusted analysts on unbiased evaluations, helping brands increase visibility, influencing purchasing decisions and fostering strategic partnerships within the industry.
Validating market position and boosting brand awareness, I’ve worked with trusted analysts on unbiased evaluations, helping brands increase visibility, influencing purchasing decisions and fostering strategic partnerships within the industry.
Strategic & Tactical Leadership
Strategic & Tactical Leadership
Specializing in driving B2B technology
brands forward and distinguishing product offerings in a competitive landscape.
Specializing in driving B2B technology
brands forward and distinguishing product offerings in a competitive landscape.
30+
Relationships & vendors
100%+
Qualified leads acquisition boost
15%
Yearly pipeline boost from new verticals
30+
Relationships & vendors
100%+
Qualified leads acquisition boost
15%
Yearly pipeline boost from new verticals
Marketing Strategy Development
Brand & PR Management
Demand & Lead Generation
Positioning & Messaging
Growth & Revenue Generation
Market Expansion
Market Research & Data Analytics
Creative & Production
Multichannel Campaign Execution
Budget Management
Marketing Strategy Development
Brand & PR Management
Demand & Lead Generation
Positioning & Messaging
Growth & Revenue Generation
Market Expansion
Market Research & Data Analytics
Creative & Production
Multichannel Campaign Execution
Budget Management
Leadership values
Leadership values
Perseverance
Fuelling capacity to overcome challenges and achieve long-term success, regardless of circumstances.
Loyalty
Building trust and consistency is fundamental for cultivating strategic, profitable business relationships.
Ingenuity
Driving innovation, regardless of the ingredients on the cooking table, adapting and evolving.
Resilience
Withstanding adversity, driving sustainable growth, in turbulent or calm market landscapes.
Perseverance
Fuelling capacity to overcome challenges and achieve long-term success, regardless of circumstances.
Loyalty
Building trust and consistency is fundamental for cultivating strategic, profitable business relationships.
Ingenuity
Driving innovation, regardless of the ingredients on the cooking table, adapting and evolving.
Resilience
Withstanding adversity, driving sustainable growth, in turbulent or calm market landscapes.
Perseverance
Fuelling capacity to overcome challenges and achieve long-term success, regardless of circumstances.
Loyalty
Building trust and consistency is fundamental for cultivating strategic, profitable business relationships.
Ingenuity
Driving innovation, regardless of the ingredients on the cooking table, adapting and evolving.
Resilience
Withstanding adversity, driving sustainable growth, in turbulent or calm market landscapes.
Always
get up
Persistence that drives continuous progress, inspiring teams to push beyond boundaries.
Always
get up
Persistence that drives continuous progress, inspiring teams to push beyond boundaries.
Always
get up
Persistence that drives continuous progress, inspiring teams to push beyond boundaries.
“Mark is a great CMO, has great contacts and really understands the post trade space. He always seemed to get the company's name in
the press or in the clients
mind.”
John Ridout
Head of Sales, EMEA & APAC, Xceptor
“Mark's professional abilities are plentiful. He is an extremely bright person that streamlines processes for the best possible results. I always welcome the opportunity to work with Mark!”
Judi Sherman
Creative Director, Andela
“Mark's professional abilities are plentiful. He is an extremely bright person that streamlines processes for the best possible results. I always welcome the opportunity to work with Mark!”
Judi Sherman
Creative Director, Andela
Contact
A seasoned Chief Marketing Executive, transforming challenges into opportunities and driving sustainable growth.
If your organization is seeking a leader to elevate your strategy and forge meaningful connections with your audience that drive revenue, reach out.
Let’s talk shop.
A seasoned Chief Marketing Executive, transforming challenges into opportunities and driving sustainable growth.
If your organization is seeking a leader to elevate your strategy and forge meaningful connections with your audience that drive revenue, reach out.
Let’s talk shop.
MARK ROTH
Chief Marketing Officer
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